Internationally acknowledged as the leading automotive
journalist and writer in India, having founded the country’s first newsstand
car magazine Indian Auto in 1986, Gautam Sen also launched Auto India in 1993,
which became India’s best-selling car magazine ever. Later he also launched the
Indian editions of auto motor and sport and BBC’s TopGear magazine. Since 2007
Sen has been back in the driver’s seat at Auto India and has been dividing his
time between Paris, where his family lives, and Mumbai.
Though less publicized, Sen has also been directly involved with the automobile
industry in India and Europe, beginning with his first automotive job at Maruti
Udyog Limited, India’s leading carmaker, and then subsequently consulting at
various levels in the areas of technology, design, product development,
marketing and joint ventures, and in the process, interacting with the likes of
Hero Motors, Hindustan Motors, Ideal Jawa, Mahindra & Mahindra, San Motors,
Tata Motors, and TVS-Suzuki. Sen also lead the design and development of
India’s first sports car, the San Storm.
Whilst working on design and development projects, Sen has worked with eminent
designers such as Gerard Godfroy, Tom Tjaarda and Marcello Gandini.
Sen has authored several critically acclaimed books on automobiles: The
Maharajas & Their Magnificent Motor Cars (published in French by E.T.A.I.,
in English by Haynes Publishing and in German by Heel), The Car Design Book,
Rolls-Royce 17EX A Fabulous Destiny, and A Million Cars for a Billion People, other
than co-authoring The Story of the Star in India and The Royal Udaipur RR GLK